4 Ways to Stand Out in the E-commerce Market

Learn how to attract customers in your ecommerce

In today’s fast-paced world of e-commerce, offering excellent products alone is no longer enough. Customers expect something more – unique shopping experiences. That’s why it’s worth considering specialized solutions that will set you apart from the competition and capture the interest of your customers.

At NubiSoft, we’ve already implemented numerous innovative ideas for our clients, resulting in increased sales. Today, we’ll share four of them with you.

1. Custom Plugins for Shopify/WooCommerce

A great starting point is customizing your store to meet the unique needs of your customers. One solution is to implement custom plugins for popular e-commerce platforms like Shopify or WooCommerce. For example, you can add a plugin that enables a specialized order delivery option, such as choosing a pickup point on a map combined with on-site payment.

Other options include embedding widgets for stunning product visualizations, helping customers better understand what they’re purchasing. These solutions will give you a competitive edge and pique your customers’ interest.

It just so happens that quite recently we have created a plugin for Shopify that allows the customer of an online store to choose delivery at a pickup point. Interested? Check it out here.

2. Product Personalization

Another innovative approach is product personalization. You can implement an additional step during the order process that allows you to collect information about the customer or the product. For instance, if you’re running a cosmetics store, a customer can answer a few questions and receive a personalized product tailored to their individual needs.

This not only increases sales but also forges strong customer relationships because you’re providing them with products customized to their preferences.

3. Back Office Applications for Order Management

In e-commerce, it’s not just about attracting customers; it’s also about effectively managing the order process. Implementing a back office application can help streamline a complex order management process.

This application can assign responsibilities to individuals at various stages of the process, reducing customer waiting time and increasing satisfaction. Additionally, real-time updates on order status make customers feel more engaged and confident in their choices.

4. Feedback and Subscription Model

Innovative solutions don’t have to end with the purchase process. Implementing a feedback collection system from customers about products and offering them in a subscription model is another idea for increasing sales and building loyalty.

You can continually improve your products based on customer feedback, leading to long-term customer satisfaction and repeat business.


In the e-commerce industry, innovation is the key to success. Striving for specialized solutions will help you differentiate yourself from the competition, captivate your customers and increase your profits. Don’t be afraid to experiment and adapt your approach to evolving customer needs.

Our implementation experiences demonstrate that these four ideas have tremendous potential to transform your e-commerce for the better. If you are interested in taking your e-business to the next level – do not hesitate to get back to us.

We will be happy to create a separate plugin or a new solution for you, completely customized to your needs.

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